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Brady, Karen (2022) '`Bump It Forward`: How a campaign challenged our fundraising status quo'. Journal of Education Advancement & Marketing, Vol 7, Issue 2, pp. 169-179.
Full text not available from this repository.Abstract
This paper describes the development and implementation of the Liverpool School of Tropical Medicine's (LSTM) Bump It Forward campaign, which was launched in January 2021 to provide personal protective equipment (PPE) and protect health workers in African countries until the COVID-19 vaccine reached them. As a specialist and small institution with an embryonic fundraising operation, it was assumed that LSTM would never be successful as a public fundraising charity. However, this campaign challenged these beliefs and LSTM's existing approach to fundraising, resulting in more than five times the original target being raised, and increasing donor numbers seven-fold. This paper considers some of the elements that made the campaign so successful, which shattered the previous misconceptions of fundraising ability and challenged what constitutes best practice, particularly for donor acquisition strategies. The paper concludes with a summary of the lessons learned, which can be applied to fundraising practice in any size of organisation.
| Item Type: | Article |
|---|---|
| Subjects: | WA Public Health > WA 30 Socioeconomic factors in public health (General) |
| Faculty: Department: | Strategic Operations > Research Support |
| Digital Object Identifer (DOI): | https://doi.org/10.69554/jwta8368 |
| SWORD Depositor: | JISC Pubrouter |
| Depositing User: | JISC Pubrouter |
| Date Deposited: | 29 Aug 2024 10:34 |
| Last Modified: | 29 Aug 2024 10:34 |
| URI: | https://archive.lstmed.ac.uk/id/eprint/25056 |
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